Landing Page should have a single goal:
Having only one aim of your landing page design is quite essential for better performance. You don’t need to have more than one goal. When your landing page design has no objective, it can be referred as classifying page, and it is of no use for your intent marketing campaign. When the landing page design has multiple objectives, then it will confuse your potential buyers who will click away from your landing page in irritation and annoyance. Your landing page ad copy should not be distributed among several objectives, because doing so will definitely drive your potential customers to insanity.
Avoid cluttering landing page designs with unnecessary photos
You do not need to clutter your landing page designs by using unimportant photos; however you can add useful and related pictures. Do not include useless pictures except as and when they are considered as extremely appropriate and significant. Neither should you clutter your landing page style with irrelevant photos nor “innovative” references that can distract your potential clients from the track of virtuous objective accomplishment.
Avoid including the name of any person
You should not add the name of a person; it will be useless, for instance, deceitful authorizations can lead you in the court of man straight away. Instead, you should use your own name by delivering what you offer, in heading, subhead and image, so that online existence of your business will be endless and productive.
Utilize your blank space:
Utilize your blank space in order to make your landing page design scan able and understandable. For your potential clients do not like to read your page text thoroughly, they skip it and pay more attention to important content. Therefore, split up your content, and add subheadings, specific notes and easy phrases, so your potential buyer will be able to find conveniently what he is looking for.
Never break your promise
Don’t make offer in an amateurish manner and effectively deliver what you promise to your customer. You need to be realistic to your potential buyer and your aim during the course of your lead capturing campaign.