Following are some essential guidelines:
You must know that call to action (CTA) button is most crucial feature of a landing page and it required to be properly highlighted so that your online visitors or potential customer may easily notice it and follow it as soon as they land on your page. A CTA is a header depiction, a proposal or slogan that is stimulating or encourages the people to do whatever you want them to do. It demonstrates to the targeted audiences what they are really looking for, what they should really know, and what they are required to do on the page and where they should go.
There are some very useful types of the landing page designs that really help marketers to get the desired conversion rate. Those types include transactional landing page design, reference landing page design and offline landing page design. You need to keep in mind that a call to action button is supposed to be started within an ad unit, and it is required to be restated on the parallel landing page. The online visitors are required to be guided to a particular page that will pursue through on the already assured CTA. If you provide your online visitors with a CTA regarding a ‘free trial,' they are required to be directed to the page where they are able to get registered for it. You are required to follow through on the promise! Also, a landing page is required to be clear about costs to stop the online visitors from leaving the page.
If your main objective is to grab the attention of the people towards your page and get their contact info so that you may remain in touch with them about their gratification with your offers or services or to deliver future upgrades and money off, you are required to include a brief form on your landing page design. It is very crucial for eCommerce sites to enable the online users to give their contact info so they can be reached for the upgrades regarding their deals at any time.