Interact with the individuals not Machines
Your single goal with the landing page ad copy must be to make an interaction with the targeted visitors who have an issue, necessity or wish and you should be able to convince them you can resolve their issue, fulfill their necessity or wish by interacting with all of them by means of communicating in their dialect. You should never compromise the quality of the landing page ad copy by making an attempt to satisfy or compose for the major search-engines such as Google and Yahoo. The search algorithms have become very much innovative and would not be tricked by a number of duplications of key words and key phrases.
Always keep in mind, you would not be able to reach a desired goal or flourish from a turnover or trade viewpoint if you are at the top position for all the key words and phrases however still cannot get the product sale or order just because of unsuccessful lead capture pages.
I believe that victory in search engine optimization is not by means of search-engine page ranking but less or decreased bounce rate. In simple words, you achieve your goal if a huge amount of targeted visitors to the highly optimized lead capture pages do not go away or bounce from that page without browsing through the website further or performing a required task before clicking back.
Speak Their Dialect
Have a glance at your landing page designs, do they contain info concerning your online business, how useful your products are, or do they contain info pertaining to the targeted visitors, their issues, necessities and wishes.
As I described in the previous fragment, you ought to include the qualified date regarding the necessities of the targeted visitors if you wish to get in touch with all of them. In case your landing page design does not make this association with the targeted audience, they are going to merely click back and quit. You will find lots of methods in which you will be able to interact with your perspective customers.