Following are a few key guidelines of the landing page titles that you must keep in mind for the SEO purposes so you will be able to change your landing page design into powerful SEO tools.
Guidelines for Landing Page Titles:
Landing Page titles are one of the best methods for search engines to identify the content on a specific landing page design. You must precisely keep in mind the following principles when you plan to create the landing page title:
Keep it simple and briefs. Most of the search engines normally use initial 60 characters to rank your page in the search results, therefore you do not need to create a landing page title for more than the specified limit as it would not be helpful in landing page-ranking. Rather, you must place more emphasis on the SEO keywords by eliminating any needless words. You also need to make sure that the title is simple, easy to read and free from all confusions.
Use effective keywords. Search engines pay more attention on landing page keywords that show up nearer to the left of the title. For this reason, you must create your landing page title using the most effective keywords first, and then utilize your less significant keywords later.
Isolate the ideas and phrases through upright pipes. This is an effective technique as it provides great assistance to the search engines in separating long phrases and find out which keywords of the landing are organized.
Do not use your business name in each landing page title. Your objective must be landing page optimization so that you will be able to get the potential visitors from search results who are simply looking for the info on a specific matter and are not essentially aware of your business. You don’t need to worry even if you show your business name in your landing page title; you will still get a better rank for your landing page design in the branded search results, due to your basic domain name and the remaining landing page authority your website has obtained so far. You should not waste your best practices of search engine optimization on those things for which you have been ranked before.