There is a famous advertising saying that excessive options make your potential customer powerless and unable to decide about an action. However, you must ponder whether that axiom applies to your lead capture pages or not. Well, according to a recent study on the subject matter, landing page efficiency and calculated conversion enhanced considerably when options and needless interruptions were removed — and the general framework and alignment of the landing page highlighted your offer. A list of the particular guidelines has been mentioned below:

Emphasize on one goal for every conversion page. Describe your primary aim and bring all your key landing page components together to achieve it.

Conversion page designs must utilize an upright flow via the midpoint of the landing page. For landing pages offering your products and services, upright one-column form copy via the midpoint of the page steadily works better than other designs and must be verified every time.

Remove all those components that can divert visitors’ track from flow toward the goal. When landing page components like pictures and visual art do not influence your potential customer quickly to signing up for your business, just eliminate them. Each component on the landing page must be helpful in order to achieve the objective.

Utilize graphic features such as color scheme, location, outline, size etc. to attract the potential buyer towards your offer. You don’t need to keep thinking, just apply it all to know what is most effective for your landing page design.

Do not add off-page links. Include inactive pop-ups if you want to give detailed info about your products and services. If your potential buyers leave your page just the once, their forward thrust is disturbed and should be re-built even if your visitors comes back on your page. By removing all unnecessary hindrance from the path of the desired action, you will engage your potential buyers for greater time and convert them into your customers.

Your landing page should not contain any surprise for the visitor. Describe your main goal (one, not multiple) and put all efforts to accomplish it. You must ensure each phrase, photo; icon keeps your visitor motivated toward the required action that will fulfill your most-crucial desire.

It is not as convenient as it seems. Visitors would like to investigate deeply every aspect of your landing page design. Therefore, you need to ensure that you keep your promise and deliver your clients what they want as per your offer.

7/24/2015 14:40:29

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